You are the finance team.
The founder checks, chases and signs off every number.
Advisory/03 Founder-Led Growth
Founder-Led Growth Businesses
Good businesses without senior finance support.
- Clients
- Raine & Horne Dubai, Jamaica Foodstuff
- Size
- Roughly $2M to $50M in revenue
01 / Sound familiar
Sound familiar?
Costs nobody has looked at.
Suppliers, contracts and subscriptions renewed out of habit.
Growing, but is it paying?
Sales are up, and nobody can say if the profit came with them.
02 / What I do
Three things, done properly.
- 01
Examine costs nobody has looked at
Every cost line, read against what it actually buys.
- 02
Find where to make and save more
Pricing, product mix and spending, ranked by what moves profit most.
- 03
Help founders understand their money
Your numbers explained in plain words, every month, until they feel like yours.
03 / What you get
Decisions with confidence, clarity and a forward view.
Confidence
Decisions made on numbers you trust.
Clarity
One page that shows where the money goes.
A forward view
A rolling forecast of the months ahead, not a look back.
04 / Clients
Founder-led businesses I work with.
Real estate, Dubai
Food and confectionery, Dubai
Ways to work with me.
01 Monthly retainer The base
Every month
Ongoing, as your fractional CFO.
Regular finance reviews, a rolling cash forecast, KPI reporting and ongoing strategic guidance.
02 Hourly
By the hour
For focused pieces of work.
A model, a board pack, a pricing decision or a second opinion, without a monthly commitment.
03 Project-based
Priced per project
For work with a clear start and end.
A fundraise, a reporting system build, or acting as a project's finance lead from contract to close.
Not sure where the gap is?
That is usually the right place to begin. A short call, no pitch. We work out whether it is a numbers problem, an AI problem, or the bit in between, and where starting would help you most.